Nike Seals Mega-Deal With Chelsea

By Ikenga Chronicles October 13, 2016

Nike Seals Mega-Deal With Chelsea

The official kit sponsor of the Super Eagles, Nike, has announced a major deal with English Premier League giants, Chelsea of £60m a season for the next 15 years.

The London based club has been in negotiations with the American sportswear giants since confirming they would be ending their current agreement with Adidas six years early back in May just like the Nigerian national team.

Chelsea had to pay around £40m to part company with the German firm but that will easily be covered by the new deal, which is due to come into effect next season.

The new deal is however described by the club as “the largest commercial deal in the club’s history”, with Nike ‎expected to produce kits for the first team, academy and ladies’ teams throughout the “long-term agreement”, which is understood to last
until 2032.

At around £60m a season, that means Chelsea will receive £900m from Nike over the next 15 years.

“This is an incredibly exciting and important deal for the club,” said director Marina Granovskaia.

“Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership.

“We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”

Trevor Edwards, president of the Nike brand, said “Chelsea is a world-class club with a rich tradition and passionate fans across the globe. The partnership with Chelsea reinforces our leadership position in football.

“We are excited to help grow the club’s global‎ reach, serving players and
supporters with Nike innovation and design.”

In contrast, there’s been so much talk about the three-year deal the Nigeria Football Federation (NFF) signed with the company last year.

The Glass House has been severely criticized by Nigerians for agreeing to what was alleged to be a slave contract aside from the obvious shortage of the jerseys produced.

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