Never Take Your Market Lead For Granted

By Ikenga Chronicles July 8, 2018

Never Take Your Market Lead For Granted

–Sola Sorinolu

Constantinople (modern day Istanbul, Turkey) used to serve as the mission base for the evangelization of many parts of eastern Europe. It was a Christianity stronghold. It was so strong that when the Roman Empire collapsed in the fifth century and brought about a new period of uncertainty for Christianity in the West, Christianity remained relatively undisturbed in Constantinople.

But sadly, Christianity has lost ground in the same region where it used to be a stronghold.

Your Test For A Higher Office

No company or product should ever take its market lead for granted. The fact that you are the market leader today is no guarantee that you will be tomorrow. Your competitors will ensure that they come to the market with claims of a newer and better versions of your products or services.

Prepare for a radical attack on your lead. When the attack comes, don’t just fold up or roll over, fight! Fight with innovations! Fight with a better ad campaign! Be prepared to get dirty because your oppositions will ensure that they drag you through the mud.

¬†Never Say ‘Never’!

Be your own competition. Innovate. Ideate.

Don’t always assume you’ll always have the lead! Assumptions can be dangerous!

“…so take nothing for granted…” 1Pet.4:7, Msg.

 

  • Sola Sorinolu is a Christian educator, writer and speaker who believes strongly in the pragmatic solutions the Scripture proffers to life, family, business and career challenges. He is passionate about the extension of Christ’s influence on earth and in hearts. He can be reached through sorinolusola@gmail.com
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