English Premier League Agrees Major TV Deal With China

By Ikenga Chronicles November 19, 2016

English Premier League Agrees Major TV Deal With China

The English Premier League has agreed a major new deal for its TV rights in China, which could be worth up to $650m.

Although the EPL has yet to confirm, the three-year deal with Chinese video streaming service PPTV, part of retail giant Suning, it is set to be the league’s biggest ever overseas broadcast sale. 

It would be worth about ten times more than the league’s current TV rights deal in China as we await completion of paper works and official announcement. 

The contract is expected to produce  a huge uplift as Chinese money pours into football, including major investments in England, and businesses rush to support President Xi Jinping’s national footballing ambitions. 

“The feedback that the board of the English Premier League gave us is that we have won the bid to broadcast the English Premier League from 2019 to 2022″ a spokesman for Suning Holdings’s PPTV unit said

PPTV is an online streaming platform under the sports arm of the Suning Holdings company, which paid 270 million euros (then $306 million) in June for a majority stake of Inter Milan with total ownership of the Chinese Super League slub, Jiangsu Suning.

China’s President Xi Jinping has led a drive for the country’s businesses to invest more in football in a bid to turn China into a footballing superpower. 

He has set a target for the nation to be the world’s biggest sports economy by 2025. Manchester City, West Bromwich Albion and Aston Villa are among the English clubs to have received investment from China over the last year. 

Audiences for Premier League football are also growing strongly in China, with English clubs seeing the world’s second largest economy as a major growth market. 

The nation’s own Super League is also helping to fuel the boom, as it attracts well-known players and managers from the European leagues.

It is reported that the TV deal would be worth even up to  $700m, working out at $233m-a-year starting in the 2019-2020 season.

It said details of the negotiations with PPTV were still confidential. Other reports have suggested the deal is worth $600m. 

The Premier League’s largest overseas TV rights deal is currently with US broadcaster ‘NBC’, which paid $1bn for six seasons, or $167m per campaign. 

But the main source of the league’s income still comes from the UK.

British broadcasters ‘Sky’ and ‘BT’ last year agreed to pay a record £5.14bn for three seasons, starting with the current 2016-2017 campaign.

However, sport planners hope to turn China into a “world football superpower” by 2050, with a target of 50 million people playing the game by 2020, according to a plan published by the Chinese Football Association in April.


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