Drogba Named Digital Bank Ambassador For Standard Chartered Bank

By Ikenga Chronicles March 12, 2018

Drogba Named Digital Bank Ambassador For Standard Chartered Bank

Football legend and Ivorian icon, Didier Drogba has been named as ‘Digital Bank Ambassador’ for Standard Chartered Bank.

The bank’s first and fully digital retail bank in West Africa marks an important milestone in its path towards innovation and has been designed with continuous feedback from its clients on Wednesday in Abdjan.

The Bank announced that Drogba will be handed the responsibility of promoting the digital bank in Côte d’ Ivoire, which is set to disrupt the traditional banking sector in the nation.

He will also lend his voice and image rights through a series of Marketing and Community engagement activities over the next 12 months as part of the campaign.

Drogba also becomes the first person in Côte D’Ivoire to open a fully digital account at Standard Chartered Bank.

Commenting on the new collaboration, Regional CEO, Africa & Middle East, Sunil Kaushal, said : “We are thrilled to be working with Didier Drogba to launch our first digital bank.

“Drogba is an inspiration, not only due to his athletic excellence, but also for his generosity and commitment to giving back to his fellow Ivorians.

“Drogba’s priorities and ideals are very much in line with the bank, making him an ideal partner for this momentous new offering. The launch of our digital bank in Côte d’Ivoire is an important chapter in our developing turnaround story for the region.”